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03.1Reputation

Search Presence Audit

A complete analysis of what appears when your name, brand, or key personnel are searched across all major search engines and markets — mapping what is working, what is harmful, and what is missing.

What's included

Four deliverables.
One complete picture.

We systematically audit every search result associated with your name, brand, or organisation — across all target markets and languages — before recommending any action.

01

Search Results Analysis

Comprehensive mapping of the first three pages of results across all target search engines, markets, and languages — documented by position, sentiment, and recency.

02

Sentiment & Risk Classification

Every result rated for tone: positive, neutral, negative, or harmful — with risk severity assigned based on visibility, audience reach, and potential reputational impact.

03

Gap & Opportunity Mapping

Identification of search positions your brand should occupy but does not — including branded queries where competitors, third-party content, or negative results appear first.

04

Prioritised Action Report

A structured report ranking each finding by severity and addressability — with specific recommendations for suppression, reinforcement, or content creation for each identified gap.

Why it matters

You cannot manage what
you have not mapped.

Most organisations have no accurate picture of what appears when their name is searched. They assume their website appears first, their brand is presented positively, and no harmful content is prominent. In most cases, at least one of these assumptions is wrong — and often all three.

A Search Presence Audit gives you a factual baseline: every result, ranked, rated, and prioritised. It is the foundation on which all reputation and search management work is built — and the only way to allocate resources to the right problems.

Why it matters
  • Understand exactly what appears when your name or brand is searched in each target market
  • Identify harmful, negative, or incorrect content before it causes measurable reputational damage
  • Prioritise action based on impact and addressability — not guesswork
  • Establish a verified baseline to measure progress against over time
Who it's for

Reputation & Search Control

  • Executives and HNWIs who do not know what appears when they are searched
  • Businesses entering European markets who need to understand their search presence before investing in growth
  • Organisations that have experienced negative press, legal proceedings, or a reputation incident
  • Companies preparing for M&A, fundraising, or regulatory due diligence
Part of a broader service

Reputation & Search Control

This service is one part of our comprehensive reputation and search management offering — covering everything from initial audit through active management and crisis response.

Learn more
Get in touch

Start with the full picture.

Before any reputation management work begins — you have a complete, prioritised map of everything associated with your name across every target market.